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Hörmann brand development history
Hörmann brand development history
Homan Technology was established in 2015. As of 2022, Homan Technology's sales exceeded 250 million yuan, and it has won the Top 1 list of Tmall smart pet products many times. Homan Technology CEO Liu Kun once said in a media interview that the overall repurchase rate of Homan Technology’s users exceeds 50%, and the user recommendation rate exceeds 85%.
After eight years of development, Hörmann Technology has become a multi-category and three-dimensional technology company in the field of global pet smart products; its products have been sold in more than 30 countries and regions, including China, the United States, Japan, Canada, the United Kingdom and Germany.
At present, Hörmann Technology has only launched 17 products, 70% of which have become hot-selling products. Among the best-selling products, Hörmann real feeders rank among the top pet feeders on e-commerce platforms. Hörmann's third-generation water dispensers have sold more than 500,000 units in total. Pet drying boxes have also sold nearly one million units, ranking among e-commerce platforms all year round. Category top1. Through industry observation, it is not difficult to find that most of the smart pet hardware companies currently on the market were established after 2017. Hohmann Technology was established earlier and was discovered through public information. Hohmann Technology established a smart cat toilet project team in 2016, and received nearly 10 million yuan in corporate orders in 2018. But as of October 9, this product has not been seen on the market.
It is understood that since the defects of the initial product were discovered during the complete machine test, Liu Kun did not allow the product to be put on the market in line with the high standards of the product. So far, four rounds of product designs have been overturned, and it was only today, six years later, that the smart cat toilet was officially launched on the market.
You must know that the smart cat toilet market is still relatively rudimentary in 2018, and there are no great products. Hörmann belongs to the industry and has the leading R&D technology, surpassing most similar products. From giving up orders, repeatedly investing in research and development, years of repeated running-in and technological breakthroughs, it is difficult for most companies to achieve it. You must know that Hohmann Technology was on the verge of life and death back then. It was possible that it would go bankrupt because of abandoning this order. However, he stuck to his corporate philosophy. pethuhou.com