Japan has always called itself a "lonely society", but with the recurrence of epidemics, interaction between people has been limited. Coupled with the serious aging phenomenon in Japan, more and more people choose to keep pets to alleviate loneliness and warm their lives.
Compared with Europe and the United States and other countries, Japan’s pet breeding history is not long, but according to the Japan Pet Food Association’s “2020 National Dog and Cat Breeding Actual Survey”, the number of pet cats and dogs in Japan in 2020 reached 18.13 million (not Including the number of stray cats and dogs), it even exceeds the number of children under 15 years old in the country (15.12 million as of 2020).
Some economists estimate that the Japanese pet market, including pet medical care, beauty, insurance and other related industries, reaches about 5 trillion yen, or about 296.5 billion yuan. In Japan and around the world, the COVID-19 epidemic has made keeping pets a new trend.

Current status of Japan’s pet market

Japan is one of the “big pet countries” in Asia, and cats and dogs are the most popular types of pets. Pets are regarded as members of the family by Japanese people. According to statistics, 68% of dog-owning families spend more than 3,000 yen on pet grooming every month. ($27)
Japan is one of the regions with the most complete pet consumption industry chain in the world, in addition to food, toys, daily necessities and other necessities. Emerging services such as pet grooming, travel, medical care, weddings and funerals, fashion shows, and etiquette schools are also becoming more popular.
At last year's pet show, high-end intelligent products attracted much attention. For example, a smart cat litter box with built-in sensors that is linked to a mobile phone can automatically count weight, usage time and other related data when a cat goes to the toilet, allowing pet owners to keep track of their pet's health status.
In terms of diet, pet health foods, special formula feeds, and natural health ingredients occupy an extremely important position in the Japanese pet market. Among them, there are food specially designed for pet health, with functions such as relieving mental stress, joints, eyes, weight loss, intestinal surgery, deodorization, skin care, hair care, etc.

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Japan pet food industry scale

According to data from Japan's Yano Economic Research Institute, the market size of Japan's pet industry reached 1.57 trillion yen (approximately 99.18 billion yuan) in 2019, a year-on-year increase of 1.67%. Among them, the pet food market size is 425 billion yen (approximately 26.8 billion yuan), a year-on-year increase of 0.71%, accounting for approximately 27.07% of Japan’s entire pet industry.
Due to the continuous improvement of pet medical conditions and the fact that 84.7% of dogs and 90.4% of cats are kept indoors all year round, Japanese pets are less likely to get sick and live longer. In Japan, the life expectancy of dogs is 14.5 years, and that of cats is about 15.5 years.
The growth of elderly cats and dogs has made owners hope to maintain the health of their elderly pets through nutritional supplements. Therefore, the increase in elderly pets has directly promoted the growth of high-end pet food consumption. In the context of the upgrading of pet product consumption, there is an obvious trend of humanizing pets in Japan.

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