According to the "White Paper on China's Pet Industry in 2018", the per capita pet (dog and cat) consumption expenditure of urban residents in China was 10,382 yuan, an increase of 5,876 yuan over the previous year, an increase of 18.5% year-on-year. In the first half of 2019, the per capita pet consumption expenditure of urban residents was 7367 yuan. Yuan, an increase of 19.4% over the same period of the previous year.
According to incomplete statistics, the pet market in the United States has reached about 130 billion U.S. dollars, and the global pet market is nearly 300 billion U.S. dollars. The market size of China's pet industry has grown from 30 billion yuan in 2015 to 64 billion yuan in 2018, with an average annual compound growth rate of more than 15%.

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U.S.
The United States is a big consumer of pet products and a major player in the global pet food consumption market. The U.S. pet food market showed rapid growth between 2005 and 2011. By 2012, the retail sales of U.S. pet food reached $22.3 billion. Due to the high concentration of the US pet food market, the high market share of leading companies, and the high penetration rate of channels, the competition pattern of the US pet food market is relatively stable.
According to Frost & Sullivan data, in 2016, the retail sales of pet food in the United States was about 22 billion US dollars, of which the top ten companies accounted for about 85% of the total share. Although other small companies have experienced some growth during this period, the overall size not big. The top three US pet food industry sales in 2016 are: Wellflow, Raymond Brothers, and Teddy Fraser.

Canada
Canada is the largest pet food market in the world, with more than 2,000 pet food stores accounting for nearly 60% of the North American market. In Canada, the pet food industry has experienced faster revenue growth than any other industry, making it the most important economic sector in Canada. Its market size is expected to reach US$14.7 billion by 2026.
In 2019, there were about 200,000 cats and about 5.2 million dogs in Canada, with about 27 million pets kept in households. The fastest growing pet populations are in the Canadian provinces of Quebec and Ontario. Compared with 2018, the total population of these two provinces has increased by about 14 million people, with growth rates of 3.8% and 3.6%, respectively.
Although the number of pets in Canada is increasing, it is still a very small market. Compared with regions such as the United States, China, and Europe, Canada's current pet market is still very small.

Australia
Australia's pet market is huge, accounting for 10% of the global pet market, and 67% of people consider pets to be part of the family. In Australia, pet owners have a wide range of ages, from young to old, there is a demand for pets. Among them, 25-44 years old have the most pet owners, accounting for 38%. In addition, people who own cats also account for 23%.
According to the latest survey in Australia, more than 50% of pet owners adopt pets through the introduction of acquaintances or friends, which is largely due to the high recognition of the pet food and supplies industry in the Australian pet market. The survey shows that Australians place great importance on product quality, brand and brand image when purchasing pet food and supplies. Australians are more loyal to pet food and supplies than any other region.
Today, Australia is one of the world's largest producers, exporters and consumers of pet food. At the same time, the imported pet food industry in Australia has also made great progress.

U.K.
The British pet industry is an emerging industry in the world. Since 2007, the British pet industry has grown at an annual rate of more than 15%, and by 2017 it had reached 4 billion pounds. The market size and growth rate of the UK pet industry surpass those of other European countries.
The size of the UK pet food market was 11.3 billion pounds in 2015, 12 billion pounds in 2016, 16 billion pounds in 2017, and is expected to reach 21 billion pounds by 2020.
The UK is the largest pet food market in the world, with revenues of around £6.1 billion in 2018. According to statistics, as of the end of 2018, there were about 10 million cats and 50 million dogs in the UK, with an average household owning one pet.
The British government provides tax relief for pet food every year to encourage companies to produce pet food in the UK. With the development of e-commerce, e-commerce platforms are increasingly cooperating with offline physical stores to increase pet food sales. Consumers can purchase pet food, supplies and services through e-commerce platforms.

Germany
Germany is the largest pet market in Europe, with more than 5 million pets, accounting for about one-third of the total population of Germany. In 2018, the sales of pet food and supplies in Germany were 17 billion euros (about 150 billion yuan), a year-on-year increase of 15%. Among them, pet food accounted for 55%, followed by pet supplies accounted for 19%, while services such as pet medical treatment, grooming and training accounted for 9%. From January 1, 2019, Germany will implement a unified reimbursement system for pet medical services.
Germans are very particular about their pets. Keeping pets will cost time and money, and the environment for raising pets is also very harsh. Taking dogs as an example, Germany stipulates that dog families must regularly vaccinate, check and bathe their dogs, as well as regularly inject rabies vaccines. In the cost of raising a dog in Germany, the owner must bear 30% to 50% of the cost. If the owner does not have the will to keep a dog, he will not buy a dog.
People living in Germany will buy insurance for their pets, but they will not buy insurance for their pets. If the dog gets sick, the owner must bear the expenses.

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Japan
Japan is a big consumer in the pet food industry, and its per capita pet food consumption ranks second in the world. However, Japan is also the country with the most serious pet food safety problems in the world. In recent years, unprecedented development opportunities have emerged in the Japanese pet market, and consumers' demand for pet food has also shown a trend of diversification and quality, which will also promote the development of the Japanese pet food industry in a healthier and orderly direction.
At present, pet food in Japan is divided into three categories: dry food, wet food and snacks. Among them, dry food dominates, accounting for more than 70%, followed by wet food and snacks. Japanese domestic brands dominate the pet food market, which is also related to the eating habits of the country. Japanese people like to eat raw food, but they also cook, so there are more vegetables and fruits in Japanese cat food.
According to the survey, in Japan, dog food is the most purchased product by consumers, followed by cat food. Among cat food, grain-free cat food and fresh food cat food are the most popular. In addition, in the choice of pet food, the most important thing for Japanese consumers is whether it can be used as a staple food.

China Taiwan
Taiwan, China is an important market in the pet industry. The pet industry in Taiwan has a history of more than 30 years, forming a complete pet industry chain. Pet products mainly include cat and dog food, toys, supplies and healthcare products. At present, the pet industry in Taiwan has become one of the important industries for Taiwan's economic development and improvement of residents' living standards.
In Taiwan, pet products are the fourth largest consumer goods after clothing, food and cosmetics. In Taiwan, there are more than 200 factories producing pet products, including some well-known international brands. Taiwan is also the world's largest importer of pet food, importing $338 million in the first 11 months of 2019. In addition, the pet medical market in Taiwan reached 35.43 billion yuan in 2018, a year-on-year increase of 25.4%.

From the perspective of industry development, the pet market in Taiwan has reached about US$15 billion. As the impact of the Sino-US trade war intensifies, restrictions on the export of US products to mainland China will further increase. In this context, mainland China will further increase its exports to Taiwan. At the same time, with the intensification of the Sino-US trade war, the increase of tariffs and the impact of Sino-US trade negotiations, mainland China will further increase its exports to Japan, South Korea and other countries or regions.

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