With the development of society, more and more people keep pets, and pets have become an indispensable part of modern social life. However, with the increase in the number of pet owners, some problems have also appeared in the pet industry. As an emerging industry, the pet industry plays an important role in the development of the national economy. I saw an article about the pet industry on the Internet. He said: "The scale of China's pet industry reached nearly 300 billion yuan in 2018, a year-on-year increase of 24.2%. It is expected to maintain a growth rate of more than 20% in the next few years. By 2020 The annual market size is expected to exceed 400 billion yuan." This article also mentioned two data: In 2019, the proportion of Chinese urban households with pets reached 45%, and more than a quarter of consumers would buy pet products when they bought pet products. Choose domestic brands. So, let us take a look at the current situation and future development trend of the pet industry.

Industry Status
In China, the pet market is mainly composed of three sub-sectors: pet food, pet supplies and pet medical care. According to the data, the scale of China's pet market in 2019 reached about 350 billion yuan, of which the market scale of pet food was 102.7 billion yuan, accounting for 62% of the entire pet market, followed by pet supplies and pet medical care, which respectively accounted for the entire pet market. 20% and 10% of the total. It is predicted that China's pet industry will maintain rapid growth in the next five years.
At present, the number of households with pets in China has reached about 150 million. Among them, urban households with pets accounted for 45%. The rural population is growing much faster than the urban population. According to statistics, by the end of 2019, a total of 66.01 million households in urban areas across the country had pets, of which 40.92 million households in rural areas had pets. In addition, the average housing area in urban areas across the country reached 47.2 square meters at the end of 2019.
On the other hand, the current pet owners in China are still dominated by young people. According to the "2019 White Paper on China's Pet Industry", the average age of pet owners in China in 2019 is 28.9 years old. Among them, men are more likely to keep pets than women; post-90s have the highest rate of pet ownership (55.8%).

Market size
In 2018, the scale of China's pet industry was 298.7 billion yuan, a year-on-year increase of 24.2%. Among the market scale of China's pet industry in 2018, pet food is 57.4 billion yuan, pet medical treatment is 28.5 billion yuan, and pet supplies is 11.4 billion yuan. Among them, the market size of China's pet food accounted for 59% of the total market size, while China's pet medical accounted for 19% of the total market size.
From the perspective of growth rate, the growth rate of the market size of China's pet industry slowed down to 24.2% in 2018, but the market size of China's pet industry will continue to maintain a growth rate of more than 20% in 2019. In 2019, the market size of China's pet industry is about 450 billion yuan.
According to the development experience of the United States and Japan, China's future pet market will maintain a growth rate of more than 20%. In the next five years, the proportion of households with pets in China will exceed 50%.

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Economic development
In the context of economic development, people are paying more and more attention to their quality of life, and their consumption level is gradually improving. Therefore, keeping pets is no longer a simple behavior, but a family consumption behavior with emotional needs. As an emerging industry, the pet industry has a lot of room for development.
In the new era, people pay more and more attention to their quality of life and are willing to spend more money and time on their pets. Therefore, the pet industry will become a high-growth industry.
At present, the scale of China's pet market is constantly expanding, and there is still a lot of room for development. China's economy is developing rapidly and people's living standards are constantly improving, so more and more people choose to keep pets to fill their emotional vacancy. In addition, with the continuous improvement of China's economic level and the continuous development of urbanization, more and more people have begun to pay attention to the pet industry.

Market analysis
In recent years, the scale of China's pet market has grown rapidly, especially between 2017 and 2019, the scale of China's pet market has reached more than 100 billion yuan. In 2019, the scale of China's urban pet (dogs and cats) consumption market was 204.56 billion yuan, a year-on-year increase of 20.8%; the rural pet (dogs and cats) consumption market scale was 116.19 billion yuan, a year-on-year increase of 25.9%. In 2019, the market size of China's pet industry increased by 24.2% year-on-year. Against the background of the slowdown in domestic economic growth, the domestic pet industry still maintained a relatively rapid growth rate.
With the increase of families with pets and the trend of younger pet owners, more and more people start to keep pets. According to statistics, more than one-third of Chinese urban residents keep pets in their homes. In addition, with the continuous improvement of the economic level, people have put forward higher requirements for material life and spiritual life. Keeping pets has become the choice of more and more people, which has also driven the development of China's pet industry.

Product Categories
According to different types of pets, the pet market can be divided into different product types. Based on different types of pets, the market can be segmented into pet food, pet supplies, and pet medical care. In the market, pet food is divided into: staple food, snacks and health products. Among them, the staple food is the most important, it is the source of nutrition and energy for the pet, and the snacks are mainly used for reward or comfort. In the product category, pet products are divided into: toys, cleaning tools and clothes. In the market, pet medical treatment has specialized medical institutions to provide services.
According to the survey, in pet food, cat food is the most popular product. According to statistics, the sales of cat food in 2019 reached 18.96 billion yuan, accounting for 75.3% of the total sales. The sales of dog food was 12.62 billion yuan, accounting for 25.6% of the total sales. In contrast, the cat food market is relatively stable.

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Industry prospect
According to statistics, there are more than 10 million pet families in China, and the number is still increasing. There are now more than 200 million pet lovers in China, and the Chinese pet market will have more room for development in the future. In the past few years, the number of pets in China has been increasing every year, and more and more people are buying pets. Now pets have become an indispensable part of people's lives. They can not only bring people happiness and spiritual sustenance, but also bring people some economic income.
With the development of society, more and more people keep pets, and more and more problems follow. For example, who will be responsible when the pet dog gets sick?
Some families choose to let their dogs die alone at home, or sell them. Doing so not only wastes the owner's money, but also wastes resources. Therefore, the best way to solve these problems is to strengthen the management and education of the pet industry.

Summarize
Generally speaking, the pet industry is a sunrise industry, but there are also some problems. For the pet industry, there are many problems at present, such as: lack of industry norms, lack of improvement of relevant laws and regulations; enterprises do not pay much attention to product quality; the pet medical market is chaotic, and there are a lot of illegal medical practices; Packaging materials do not meet hygienic standards, etc. These problems need to be solved. Only by solving these problems can the pet industry develop better.
For enterprises in the pet industry, they should strictly control the quality of their products; they should establish a complete management mechanism; they should increase the cultivation of talents in the pet industry; they should increase people's awareness and attention to the pet industry. Only in this way can the pet industry develop better in the future.

Finally, I hope that through this article, more people can understand the current situation and future development trend of the pet industry. Let people realize that the pet industry is a sunrise industry, and only when we really understand it can we do it well. I hope that everyone who loves pets can have their own cute, healthy and happy little life.

Contact me: amy@pethuhou.com