Pet toys are a type of parent-child toy based on pets as human partnerships, similar to toys in the traditional sense (traditional toys are for children or girls and boys to eliminate the sense of emptiness or to Toys that pass the time) are toys that are used to play with pets. The birth of pet toys is actually a type of toy that is derived from human beings' love for pets and reaching the parent-child level, which is completely in accordance with pet preferences and aesthetic views.
But in the strict sense of pet toys, pets themselves subconsciously choose a way to vent their emotions, such as grinding their teeth, pulling on the owner's shoes and socks, and chasing moving objects, especially cats like to chase and play The mouse in hand, so the birth of pet toys, to a certain extent, met the emotional needs of pets, and played a very important role in deepening and deepening the physiological and interactive links with the owner.
According to the "In-depth Analysis of China's Pet Toy Industry Development and Future Investment Research Report (2022-2029)" published by Guanyan Report.com, pet toys can be divided into teeth cleaning, hiding and missing food, and vocalization according to their functions. According to the material, it can be divided into knotted pet toys, latex pet toys, etc.; according to the use, it can be divided into ball games, teeth grinding toys, training toys, etc. According to the interactive points, it can be divided into solitary toys and interactive toys, among which solitary toys are divided into educational toys (such as Xingji snack ring, dogs will keep their brains active during the exploration process, and then can achieve the development of dogs' intelligence. effect), molar toys, chewing toys (help to dispel the dog's emotions, in the selection process, you can choose toys with irregular appearance, such as Xingji bump ball).
In recent years, as people's spiritual needs for pet companionship have become increasingly prominent, the market size of China's pet industry has shown a steady upward trend. The data shows that the market size of China's pet industry will increase from 122 billion yuan in 2016 to 249 billion yuan in 2021, and it is expected that the market size of China's pet industry will reach 269.3 billion yuan in 2022.

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At the same time, with the continuous improvement of material living standards, people pay more and more attention to emotional needs, and seek companionship and emotional sustenance by raising pets. With the expansion of pet breeding scale, people's consumption demand for pet products continues to increase. The data shows that the compound growth rate of China's pet consumption market during 2012-2021 is 24.88%. By 2021, China's urban pet (only dogs and cats) consumption market will reach 249 billion yuan, an increase of 20.58% over 2020; the annual per capita consumption of a single pet in urban areas will reach 5,172 yuan. Among them, the market size of China's pet products industry increased from 15.58 billion yuan to 28.20 billion yuan in 2016-2020, with an average annual compound growth rate of 15.99%. It is estimated that the market size of China's pet products industry will reach 31.69 billion yuan in 2021.

When pets become part of the family, people are willing to spend a lot of money to improve the quality of life of cute pets. With the continuous improvement of the status of pets, the pet products industry such as pet toys has shown a strong opportunity for vigorous development. According to data from JD.com, the sales of major categories of pet products are strong, and the penetration rate of pet toys is as high as 57%.

At present, the pet products industry such as pet toys shows a strong opportunity for vigorous development. The main factors are as follows:
1. The number of pets keeps increasing
In recent years, with the increase of Chinese per capita disposable income, pet breeding has gradually risen, and the number of pet owners in China has continued to increase. Taking the number of dogs and cats as an example, data shows that the number of people raising dogs and cats in China will reach 68.44 million in 2021, an increase of 8.7% compared with 2020; among them, the number of dogs and cats in urban areas is 36.19 million and 32.25 million.

The number of pets continues to increase
In recent years, with the rapid increase of Chinese per capita disposable income and more fulfilling material life, people pay more and more attention to the satisfaction of spiritual needs; and the proportion of urban singles has increased, and the phenomenon of aging has intensified, making more and more empty nesters raise cats and dogs Waiting for pets, the spiritual demand for pet companionship is becoming increasingly prominent, and the number of pets continues to increase. According to data, the number of pets in China will increase from 130 million in 2016 to 200 million in 2021; it is expected that the number of pets in China will reach 220 million in 2022.

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Among them, due to the limitation of living space in big cities, the accelerated pace of life, and the "lazy house" living habits of young people, etc., dogs and cats are commonly kept as pets in China. In 2021, the number of cats in China has surpassed that of dogs, becoming the most kept pet. The data shows that in 2021, the number of pet cats in China will be 58.06 million, a year-on-year increase of 19.4%; the number of dogs will be 54.29 million, a year-on-year increase of 4%.

The improvement of people's living standards brings consumption driving force
In recent years, China's national economy has maintained a rapid growth trend, and the per capita disposable income and consumption expenditure of Chinese residents have continued to increase, laying a good economic foundation for the stable development of China's pet toy industry. According to the data, in 2021, the per capita disposable income of Chinese residents will be 35,128 yuan, a nominal increase of 9.1% over the previous year; the per capita consumption expenditure of residents will be 24,100 yuan, a nominal increase of 13.6% over the previous year.
he proportion of high-income pet owners continues to increase, and the consumer group presents the characteristics of high education + youth
As the disposable income of residents continues to increase, the proportion of high-income pet owners continues to increase, and the consumer group presents the characteristics of high education + youth. According to relevant data, in 2021, more than one-third of pet owners in China will have a monthly income of more than 10,000 yuan, more than 60% of pet owners with a bachelor’s degree or above, and more than 46% of young pet owners such as those born in the 90s.
Consumption concepts promote the development of the industry
In recent years, with the improvement of people's living standards, the concept of "humanization" of pets has been popularized, and people have paid more and more attention to the comfort of pets. However, related multiple factors have prompted people to continuously increase their requirements for pet products and their willingness to consume. Pet products have also become multi-functional, humanized and fashionable, with accelerated upgrading and increasing product added value. At present, compared with developed countries and regions such as Europe and the United States, pet products have not been widely used in China. As the willingness to consume pets increases, the proportion of pet products purchased will also increase rapidly. The resulting consumer demand will strongly promote the development of the industry.
Compared with the international pet market, the Chinese pet market has great potential.
Although after 2010, it showed a relatively rapid development growth rate, and it already has a certain scale. However, compared with the international pet market, the Chinese pet market started relatively late, and the market potential is still great.
Take the United States, the largest and most mature pet consumer market in the world, according to data from the American Pet Products Association (APPA), about 67% of households in the United States own at least one pet. In addition, Europe, the world's second largest pet consumption market, has 103.828 million cats and 85.184 million dogs. In 2021, the number of dogs and cats in urban China will be 36.19 million and 32.25 million, respectively. It can be seen that the Chinese pet market has a large room for development. It is expected that with the improvement of people's living standards, especially the arrival of an aging society. Pets, kittens, and puppies will gradually enter people's families.
In addition, from the perspective of penetration rate, in 2019, the penetration rate of household pets in the United States reached 68%, the penetration rate of Canada accounted for 52%, and the penetration rate of Australia accounted for 57%, while the penetration rate of household pets in China was only 17%. Judging from the data, there is a lot of room for improvement in the penetration rate of pets in China. With the further popularization of the concept of keeping pets, the penetration rate of pet households will further increase, and the scale of the pet market will increase accordingly. This will also bring development space for pet toys.
Benefiting from the continuous improvement of the status of pets, the pet products industry such as pet toys has shown a strong opportunity for vigorous development. More and more pet toy manufacturers have joined the competition in the pet toy market, making the pet toy industry more and more white-hot and standardization. The pet toy franchise stores that have been built one after another have a large number of novel and diverse pet toy products, allowing more and more lively and lovely pets to provide professional pet toy services.
And because the current Chinese pet toy market presents the characteristics of categories, few brands, and fast new product iterations. Therefore, domestic brands should continue to launch new products according to popular style trends. However, it is worth noting that the threshold for innovation and technology in the toy category is low, replicability is strong, and competition among enterprises is fierce. Therefore, it is particularly important for enterprises focusing on pet toys to create their own brand characteristics and brand image.