Hundreds of millions of "Wang Meow Stars" have bred a trillion-dollar market
Hundreds of millions of "Wang Meow Stars" have bred a trillion-dollar market
Zhang Ning, who raised a Chinese pastoral cat, told the Global Times reporter: "The cost of raising a cat is more than I imagined. In addition to daily food and necessities such as cat litter, it also involves vaccination and neutering. , insect repellents, toys, etc.” He calculated the daily expenses, and the monthly expenses were about 500 yuan, “I didn’t buy anything else on ‘Double 11’, I just bought 12 canned cat food for the furry children at home. , cost nearly 300 yuan, and can last for about a month."
Compared with cats, pet dogs may cost more. Lin Fang, who has just retired, owns two Shiba Inu dogs less than one year old. In order to help them better adapt to family life and master certain skills, such as sitting down, following, shaking hands, etc., Lin Fang spent 50,000 yuan to send them to " Go to "Pet Training School". "The Shiba Inu is born with the potential to 'destroy the house'. At that time, I saw that many pet dogs became very well-behaved and well-behaved after learning, so I planned to send them to classes. However, I did not expect that after 3 months, the skills were not at all. I haven’t learned it, and my temper has become a lot more irritable.” Therefore, Lin Fang learned through reading a lot of information that training pets actually requires “training” herself first. She gradually developed a trusting relationship with the two Shiba dogs through some training techniques. On weekends, Lin Fang would sometimes take them for grooming and grooming. "Pet shops are always crowded on weekends, and you have to queue up if you want to make an appointment for grooming."
According to the data from the White Paper on China's Pet Industry in 2021, the total number of pet dogs and cats in cities and towns across the country will exceed 112 million in 2021, of which the number of pet dogs is about 54.29 million and the number of pet cats is about 58.06 million. First pet. The urban pet dog and pet cat consumer market scale reached 249 billion yuan, an increase of 20.6% over 2020.
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Liu Lang, president of the Pet Industry Branch of the China Animal Husbandry Association, told the Global Times reporter: "The pet economy has driven the development of related industries such as agriculture, manufacturing, and service industries; in some areas, the pet industry has become the government's key economic growth With a new engine, China's pet industry has entered a stage of rapid development."
It is understood that China's pet industry started in the early 1990s and is now entering a period of rapid development. Liu Lang said that the future development will show several trends: First, the scale of the pet market will continue to grow. At present, the penetration rate of pets in Chinese households is less than 20%. Compared with 68% in the United States and 45% in the United Kingdom, there is still a lot of room for the development of China's pet industry. Second, the chains of the pet industry are becoming more and more perfect and the services are diversified ; Third, the concentration of the pet industry has further increased. According to the development trend of the international pet market, with the intervention of capital and the entry of cross-border enterprises, China's pet food, supplies, and medical markets will be further concentrated and integrated at the head; the fourth is industrial clustering, and characteristic industries drive regional development. With the rapid development of the pet industry, many local governments have begun to pay attention to the pet industry, have established pet industry parks, and issued a series of investment policies to increase support for the pet industry and cultivate regional pillar industries.
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Research shows that when a country's per capita GDP is between US$3,000 and US$8,000, the pet industry will develop rapidly. In 2021, as China's per capita GDP crosses the $10,000 mark. With the continuous improvement of people's material living standards, keeping pets has become the emotional companionship of children, single people, the elderly, and the emotional catalysis of marriage and family, and occupies an increasingly important position in people's daily life. Liu Lang predicts: "In the next ten years, the pet industry will continue to develop at a high speed, and the scale of the pet economy may exceed one trillion. China will become the world's largest pet market."